
How Circle Is Helping The US Build A Packaging System That Actually Works
Circle is working to help create a more effective and coordinated packaging and recycling system in the United States by bringing together businesses, policymakers, environmental organizations, and waste-management stakeholders. Its role is to serve as a neutral platform where groups with different interests can collaborate, share knowledge, and develop practical solutions to the growing challenges surrounding packaging waste and recycling.
A major focus is Extended Producer Responsibility (EPR), which makes companies financially responsible for managing the packaging they put into the market. As more U.S. states introduce EPR laws, differences between state systems are creating complexity and uncertainty for businesses. Circle is helping companies and policymakers understand these new requirements while drawing on experiences from countries that have already implemented similar systems. Its broader goal is to close knowledge gaps, encourage collaboration, and help turn sustainability policies into practical systems that work effectively at scale.
